Ever notice how an article published on Medium or LinkedIn later appears on other websites?

This practice is known as web syndication, or content syndication, and has the potential to drive massive traffic to your site or blog.

As a publisher, you can distribute your posts to multiple platforms or give one or more parties permission to publish them on their websites. This allows you to reach thousands of new readers — and potential clients.

Content syndication is just another way of repurposing your content. It's similar to guest posting, but it doesn't require publishing brand new posts on another website or blog. Instead, you can work with what you already have.

When executed properly, this strategy can get your content — and your brand — in front of a larger audience. As a result, you'll get quality traffic and online exposure. Plus, it's a great way to establish yourself as an authority in your niche.

But how does content syndication work? Most importantly, is it right for your business? Read on to find out!

What Is Content Syndication?

In a recent survey, 86% of B2B marketers said that content marketing helped them create brand awareness. About 45% of responders got more subscribers, while 70% generated more leads.

As a business owner, you know that publishing relevant content on your site and using SEO to promote it can increase traffic and brand awareness. However, this strategy alone takes months to generate results. Even experienced marketers have trouble getting traffic that converts.

While there are many ways to promote your content, web syndication stands out because it's affordable and convenient. With this tactic, you can leverage existing content to get more views and subscribers.

Web syndication involves distributing blog posts, articles, videos, and other types of content published on your website or blog to one or more parties.

Think of it as a barter arrangement. Other websites and blogs get free, quality content that relates to your audience. In exchange, you get more traffic, backlinks, and online exposure.

This content marketing strategy allows you to reach potential customers who otherwise would have never known that your website exists. Since you can republish the same post or video over and over again, you don't have to put in extra time and effort to create fresh content.

Web Syndication vs. Guest Posting

Web syndication and guest posting serve the same purpose: to put your content in front of a large audience and create brand awareness. But each of these strategies requires a different approach.

With guest posting, you're creating original content for third-party websites. This means you must adhere to their guidelines and follow specific instructions.

Content syndication involves republishing your posts on third-party sites. With this strategy, you'll first post the content on your website and then look for platforms whose audience is relevant to your business.

This approach is more flexible and cost-effective than guest blogging.

First of all, you can in front of more than one audience. Your content can be published on two, five, or more websites, so you'll get more bang for your buck.

Second, content syndication networks often have large followings. iWriter, for example, can distribute your content to more than 100 news sites, including NCB, FOX, CBS, and others.

Third, you can syndicate most types of content, from eBooks and white papers to case studies. Guest blogging, on the other hand, is often limited to blog posts and infographics.

How Does Content Syndication Benefit Your Business?

This content marketing strategy is ideal for those who want to expand their reach and increase brand awareness. It's a cost-effective way to build quality backlinks, make a name for yourself, and generate leads.

Republishing your content on high-authority sites makes it easier to reach more prospects and position yourself as an industry leader. This can boost your company's reputation and introduce your brand to an entirely new audience.

This tactic can also strengthen your online presence and help you build trust with your customers. The key is to offer quality content that your target audience can relate to.

A strong online presence also allows you to enter new markets more easily. Customers are more likely to purchase new products or services from someone they trust.

Another advantage of content syndication is that it drives organic traffic to your website or blog. As a result, it can reduce your advertising costs and increase your ranking in the search results.

Web syndication is also a great way to engage, educate, and inform your customers. Again, creating high-quality content and sharing it on relevant platforms is paramount.

Content Syndication Best Practices

Now that you know more about web syndication, you may be wondering how to get started.

First, check your existing content and determine what you could use for your syndication strategy. Second, look for an experienced writer who can create content that aligns with your marketing goals.

Speaking of goal setting, make sure you know what you want to achieve. Set clear goals for each post — decide whether you want to reach more customers, raise brand awareness, educate your audience, and so on.

Determine who you're targeting and what outcome you expect. The whole point is to align your efforts to specific stages of your sales funnel.

Next, find the right publishing partners. Make a list of syndication platforms and websites that appeal to your target audience. Considering testing out the platforms you're interested in so and then choose one or two that meet your needs.

Get Started with Content Syndication

Without a doubt, web syndication is one of the best ways to increase your reach and maximize the content on your site or blog. Think of it as brand awareness on steroids. A high-quality post can put your brand in front of thousands of readers and potential new customers.

So, are you ready to get started? Fill out our content syndication order form or contact us to discuss your needs!

Statistics show that roughly 5% of the US workforce are freelance writers. This means that there are a few million freelance writers in the US alone.

If you are looking to hire freelance writers, it can be hard to sift through all the options. Some writers are seasoned professionals. Others are just out to make a quick buck on the side.

To ensure that you hire a freelance writer who, a) can write, and b) is reliable, it's important that you know the steps involved in vetting out a top-notch writer.

Otherwise, you might end up spending resources on content that is not up to scratch. Fortunately, once you know where to look and how to pick a good writer, finding a wordsmith for your content creation is possible.

If you want to learn how to find freelance writers that are worth their salt, keep reading.

Get Clear on Your Needs

The first step to finding a writer that is a great match for you is to get clear on your needs.

For instance, do you need someone who is versed in SEO, or will they get SEO guidelines to follow? How technical is your article? Do you need an expert in the field to handle the terms and the research?

Consider the range of content you want created. Perhaps you just need someone to write blog posts. Or, maybe you are targeting meatier projects like e-books. If so, it might help to find someone who has experience in e-books over blog writing.

Another thing to consider is turnaround times. Do you need content quickly? Or can you afford for it to be developed over a span of weeks or months? A lot of writers juggle multiple projects to maximize income security, so it is important that you stipulate your project is urgent if it is on a tight turnaround.

Speaking of time frames, is your project long term? If so, you might want to figure out a delivery frequency so that you can communicate this to potential writers. If you need, say, 3 articles each week for the foreseeable future, you need to make sure that potential writers can handle this workload without delaying your content posting.

Research Platforms for Finding Writers

Once you have determined your specific writing needs, it's time to start the hiring-freelance-writers hunt. The first port of call is usually Google, however, you can also ask any friends or contacts for recommendations.

After typing in something like "hiring freelance writers", you'll likely be hit with a sea of results. To start combing through the confusion, it's best to begin researching the different platforms that come up, as not all of them offer reliable results.

For instance, Freelancer is a big site that some people hire freelance writers from. However, the work quality on these types of platforms isn't always up to scratch.

The same goes for content mills. In many cases, you will be better off choosing a platform for hiring freelance writers that vets all their writers before, and acts as a go-between.

The takeaway? To save yourself time and money, make sure that you thoroughly research any platforms that you are thinking of trying out. In most cases, managed platforms offer more security and better quality results.

Figuring Out Your Price Range

Another important step in how to find freelance writers is to establish your price range.

Our first word of advice is to steer clear of too-good-to-be-true prices. There are literally thousands of writers that will write for as little as 1 cent a word or less.

While these price ranges might look attractive, the results you get might not do your content strategy any good.

Instead, aim for middle-of-the-range pricing for simple topics, and a higher price range for specialized areas. To get an idea of exact rates, an acceptable hourly rate for a beginner writer (+-3 years experience) is up to $20-$40 dollars per hour or 1-25 cents per word.

If you are hiring a very seasoned writer or one that has expert niche knowledge, then you should budget for more than this.

Also, keep in mind when working out what rates you are willing to pay, that you are likely saving heavily simply by hiring a freelancer. Considering that the average cost of employee benefits is $11.60 an hour, paying a freelance writer $20 per hour and above is not a bad deal, especially if they can put out high-quality work.

If you want to learn more about what to pay a freelance writer, check out this post.

Look at Reviews

If you are hiring freelance writers individually, it is important to get an idea of what they are like to work with. One of the qualities to look for when hiring freelance writers is reliability. Besides this, you also want to make sure that they produce good content, and are easy to work with.

To gauge whether an individual possesses these qualities, do a little snooping. See if you can dig up some reviews on them from previous clients, check out their portfolios, and try and see if you can find any previously published work from them.

Ask for a Paid Sample

Once you have pinpointed some potential writers, you can ask them for a paid sample. This way you can isolate a writer (or writers) out of your selection that matches your needs and produces good quality work.

If you are tight on budget, you can also request a free sample. However, this might chase away the better writers.

Want to Hire Freelance Writers the Easy Way?

As you can see it's not always easy to know where to find freelance writers. What's more, once you do find a platform from which to hire freelance writers, the process can be time-consuming. After this, you might still need to spend time working with your writer to ensure that you get the content you want.

Does that sound like too much?

If so, we feel you. In fact, we feel strongly that hiring freelance writers shouldn't be such a hit-and-miss process. This is why we have made it easy for you.

Here at iWriter we personally vet and train some of the best writers so that you don't have to. Instead, you can order custom content through us and it will be executed by one of our experienced writers.

What's more, we won't stop until you are happy with it. This means you can request edits and changes free of charge. If this sounds like your kind of deal, check out our pricing today.

If you want to get started, sign up for free and get that content ball rolling—without the hassle of personally hiring freelance writers.