Many business owners wonder if it's worth bringing on a content creator.

In this roundup, you'll learn why hiring a pro for content creation is an amazing investment. From saving time to achieving higher rankings, you'll love all the benefits.

Here's what you get when hiring content pros:

Save Time, Money, and Resources

Content creation services overcome three monumental challenges:

• Time — Let the experienced person handle the content while you do the business tasks
• Money — Agree to fair rates versus the slog and cost of hiring and managing someone in-house
• Resources — Tap into the creator's pool of tools instead of having to buy new ones

There's a concept of "time, money, resources... pick two" when it comes to getting things done. It means you can't do it all. You tend to sacrifice at least one for the other two.

When you DIY the content:

You sink time and money into overcoming a learning curve. More money gets spent on tools and chasing 'shiny objects'. The output is less-than-stellar and usually results in unneeded work stress. All this is happening while other opportunities get ignored.

When you hire a content pro:

Freelance content creators are self-sufficient and (mostly) hands-off. Their talent lets you and the team focus on what they do best while the creator does what they do best. The result is a cost-effective output with a high return on value.

When you balance the two:

Mixing DIY with professional content is ideal when getting started. You get to create content around things you know while the pro tackles the harder topics. They then mesh and deliver great information to the brand's audience.

All of this solves the time, money, resources conundrum, too!

A La Carte Options, Built to Scale

There are so many amazing things to explore through content creation:

• Blog posts
• Press releases
• Infographics
• eBooks
• Video
• Podcasts
• Checklists
• Case studies

...and so many other types of content formats and opportunities.

The best part of hiring a content pro is your a la carte opportunities. You only pay for what you need while having all these options. Your business gets to scale its content strategy when it makes sense.

The a la carte opportunities lets operations stay lean. You get all the benefits without being locked into a contract.

You also get to make data-driven decisions:

1. Dig up data to see what's working (and what's not)
2. Hire professionals to double-down on what's showing a return
3. Repeat the process, continually creating value

You can start and stop whenever need. You can go all-out and leapfrog over the competition if desired. That's the beauty of outsourcing content creation.

Tap Into Diverse Talent

What if your business operates out of a small, rural town? The talent pool is quite limited. Even in big cities, you could find it difficult to source talent because the competition gobbles them up!

The Web closes the talent gap. You're no longer bound by who's available locally.

The talented (online) individuals brought on to do content have:

• Diverse skill sets and industry knowledge
• Personal experiences and insights
• Cultural influences, visions, and ideals

These qualities shine in the content created by the creators. Boring web copy gets supercharged because it's not coming from the business. The content doesn't read like a sales pitch. This uniqueness resonates with those engaged with it. You're speaking to your audience through words, tone, and style they want to hear — instead of corporate speak.

What else do you get when hiring a pro? Consider:

• Knowledge of tools and resources
• Consulting and guidance
• Different languages (for translations)

You're not just hiring someone to create content. You're bringing on someone who could lead a team. Plus, you're no longer limited to a limited talent pool bound by who's available in your area!

Output That's Optimized for Search and Social

Effective content is:

• Optimized for search so it attracts organic traffic
• Tweaked to resonate with social media users to spark engagement

A content creator that's been around will know how to do these things. They'll have experience through prior clients, letting them craft content that works. Likewise, they'll have knowledge from their trade so their work reflects best practices.

A good creator will know the basics of:

• Search engine optimization
• Keyword and topic research
• User experience and design
• Social media marketing

You can't expect creators to know everything but good ones tend to use these to do what they do. In a way, you're bringing on a digital marketer when hiring a content creator that knows their stuff. Empower them and those talents will pour into not just the work but a lot of interactions and touchpoints had with the creator.

Why does this matter? Well:

• More organic search impressions and leads
• More social media shares and engagement
• More brand awareness and potential connections

Remember that good content is only (really) good if it gets found. Think of the content as a product in which you'd want to promote and support it. The efforts result in a higher return on investment!

Join in on a Powerful Business Network

You're not the only one building a professional network in business.

A content creator has (usually) mingled with:

• Business owners
• Web developers and designers
• Audio/visual professionals
• Marketers and advertisers

Content fuels so much of the Web and so creators get around. Someone that's been in the industry long enough will have a huge professional network. Hiring a creator introduces you to this network (given a solid relationship gets built).

Now, everything starts building off another — you're tapping into a massive digital workforce!

Who knows? Maybe the content creator could turn into your marketing lead one day!

Hire an Amazing Content Creator at iWriter

So there you go, the benefits of hiring a content creator.

There's so much value when you bring on a professional creator to your business. Their work could truly transform the very essence of your operations. All that's needed from you is to take the leap into hiring a pro.

iWriter makes it easy to connect with talented creators.

Sign up for free and get started today!

Freelancing is one of the few occupations that doesn't have a definitive ceiling in terms of potential.

You can make as much money as you'd like to, and you're only limited by how quickly you can work as long as you have work available. This is particularly true for freelance writing, where many people struggle to optimize their efficiency.

Fortunately, it's not as difficult as you may think. Not sure where to start? Don't worry, we’ve got you covered.

Let's take a look at freelance writing tips that you need to know about.

1. Leverage Social Media


One of the biggest mistakes that new freelance writers make is neglecting to utilize social media to help build their careers.

Not only will this serve as a platform for you to communicate with your followers, but you'll also be able to contact potential clients you'd like to work with, professionals you'd like to collaborate with, etc.

Keep in mind, though, that you should treat your professional social media accounts the same way you would a business account. This means that you should avoid expressing personal opinions (especially political ones) and always ensure that the content you post is relevant to your audience.

2. Reach Out to as Many Potential Clients as You Can

It'll most likely take a long period of time to get to the point where you have a large volume of clients reaching out to you. So, you'll need to make the first effort and contact people that you'd like to work for.

To take this a step further, though, you should reach out to far more clients than you actually need. For instance, if working with five clients will give you a full workload, try to get in touch with 10 or 15.

Doing this will account for those that don't reply or those who don't have any work available at the moment.

3. Create a Professional Website


You can't expect people to trust you if you are able to showcase who you are as a professional.

Creating a website that's dedicated to your freelance writing brand is an essential practice when it comes to securing high-quality clients. Not only will you be able to convey your skills and specializations as a writer, but you'll also be able to use your website to integrate a writing portfolio.

This will provide potential clients with the opportunity to get a strong grasp of the results they'll receive.

4. Don't Turn Down Work When You Need It


As with any job, freelance writing occasionally involves taking on work that you don't necessarily enjoy.

During the early stages of your career, you'll most likely have a need for both income and notoriety. This means that you should take every project that you can as long as you're able to complete it in a professional manner.

For instance, a freelance writer who specializes in market analyses may not enjoy creating a training manual. But, it's something that they can add to their portfolio to illustrate their diversity as a professional.

After you've established yourself, you'll have far more leeway when it comes to what type of projects to work on.


5. Learn to Write as Quickly as Possible

We've all heard the phrase "time is money," and freelance writing is the purest example of this.

After you've accepted a project and been given the necessary materials, the clock starts ticking. As long as there are no foreseeable obstacles that prevent you from completing it, you're in full control of how quickly you do so.

So, it's in your best interest to optimize the speed at which you're able to deliver quality content. This means doing your best to limit distractions, hold yourself accountable for deadlines, and streamline your writing process. This will allow you to take on a larger volume of work within a shorter period of time, which ultimately leads to more money.

6. Don't Jump Ship Yet

It's not wise to quit your day job and pursue your passion as a freelance writer if you don't already have an established network of clients. In most scenarios, you'll end up financially struggling and have to get another job to support yourself. This situation, of course, was the inspiration behind the term 'starving artist.'

There's no shame in keeping freelance writing as a side hustle during the early stages of your career, and it's recommended that she do so.
 Once you've proven that you can consistently support yourself through freelance writing while also saving money, you can begin to seriously consider jumping into it full-time.



7. Focus on Your Niche


Most writers have a professional level of knowledge in a large handful of subjects. But, this doesn't mean that they should always aim to write about everything they know. Instead, it's best to capitalize on a single niche that they excel in and continue adding high-quality content to their portfolio.

For example, someone who has expert-level knowledge of real estate will have a far easier time getting future real estate work if they have an abundance of past real estate projects that they can showcase.

So, take the time to consider the niche you want to focus on and then pursue clients in that space.

Incorporating These Freelance Writing Tips Can Seem Difficult

But it doesn't have to be.

With the above freelance writing tips that you should keep in mind, you'll be well on your way toward hitting numbers that you never thought possible.

Want to learn more about how we can help? Feel free to get in touch with us today to see what we can do.