Getting visitors to your website is hard enough. Getting them to stay there is even harder.

In the past, popup ads were often annoying, intrusive forms of spam which shoved a product or service in your face. Thus, they don't have the best reputation among Internet users.

But, when used appropriately, these ads can be a reliable method to help convert your site's visitors into customers.

Not sure where to start? Don't worry, we've got you covered.

Let's take a look at how you can make popup ads work for your business.

Sales and Free Trials

The reason popups are so effective is due to how convenient they are for the visitor to opt into an offer.

For example, let's assume your business is having a sale on a product or service. A popup with information about the discount combined with a button redirecting them to a payment page can help you boost your conversions.

A free trial works the same way but comes at a different cost to your site's visitors. Rather than making an actual payment, they'll need to enter their email address or other contact info to begin their free trial.

With a method to reach out to them, you'll be able to send them other offers in the future.

Exit Popups

You can't prevent a visitor from backing out of your site. But, you can make them one last offer before they go on their way.

It's important to note it's best to offer something free here to your visitors in exchange for their contact info as opposed to trying to make a sale. Since they were on their way to leave your site, it's unlikely they're going to break out their credit card and make a purchase.

But, giving them the opportunity to get a free eBook, cheat sheet, or another similar offer will give you a solid chance of being able to add their contact info to your email list.

Videos

It's no secret consumers are constantly looking for ways to save time and energy. Browsing the Internet is no different.

Video popups allow you to provide all the information you want your users to see at the click of a button without having to read through the text.

These popup ads allow you to display longer, more in-depth videos, or a short welcome message giving them information about who you are as a brand.

Regardless of what content you offer, make sure the video doesn't play on its own, though. This is a practice some users can find potentially irritating.

Furthermore, you should also make sure your ads have an eye-catching design drawing users in.

Position-Based Popups

This type of popup is particularly useful because you're able to control when it appears by how your users interact with your site.

For example, rather than redirecting them to a contact page, you could have a popup appear with a contact form instead. Similarly, you could have certain popups only appear once readers have scrolled toward the bottom of your blog's articles.

Thus, you'll be able to reach them in situations where they are already interested in your brand.

Using Popup Ads Can Seem Difficult,

But it doesn't have to be.

With the above information in mind, you'll be well on your way to building your conversions and subscriptions through popup ads.

Want to try it out for your own site? Take advantage of our free trial today!